Panel Info

AI Panel

Discover how Avoca, Bluon, Conduit Tech, Rilla, Rocket Media, and Workiz are revolutionizing residential home services with AI and cutting-edge technology! Learn from these AI experts how to leverage artificial intelligence to grow and manage your HVAC or plumbing business. Whether optimizing operations or enhancing customer experience, AI is set to be a game-changer in 2025.

Learn more about each panelist below

AI Panel

Tyson Chen, Avoca

Tyson Chen is a co-founder of Avoca AI, an advanced AI platform enhancing customer engagement for HVAC, plumbing, and electrical service industries. Avoca offers AI-powered solutions, including automated call centers, chat widgets, and coaching tools that integrate seamlessly with platforms like ServiceTitan, optimizing customer service and operational efficiency. Previously, Tyson helped to implement AI Chat Bots at F500 companies during his time at BCG and also worked as an early member of the product team at the self-driving startup Nuro AI. His strategic expertise drives Avoca’s mission to transform customer service for home service businesses.

Logan Marshall, Bluon

Logan serves and supports contractors across the country by leveraging his 20+ years of HVAC industry experience. He started in the trades at only 14 years old as a tool fetcher for a small residential HVAC business and father-in-law. He then served roles in every area of the business, including installs, service, sales, and operations and management. It wasn't until he saw every aspect of the business that he learned he had a true passion for helping and serving others to achieve greater success personally and professionally through using the latest tools and techniques from the perspective of a tech and operator. "The greatest part about the trades is you never have to face struggles alone! Others that have been there got through it and are always willing to help you... JUST ASK!!!

Shelby Breger, Conduit Tech

Shelby Breger is a co-founder at Conduit Tech, the onsite HVAC sales and system design platform with LiDAR-powered walkthroughs that engage customers and close sales. Conduit’s LiDAR-powered load calculation and system design tool generates a high-quality ACCA-Certified Manual J in minutes onsite, building out a 3D model, a 2D floorplan, and custom sales materials simultaneously. Homeowners see their home come to life, and with Conduit’s augmented reality features, you can visualize a new installation and customize a presentation to address that homeowner’s specific comfort concerns.

Before launching Conduit, Shelby helped scale an industrial energy efficiency company focused on the pulp & paper industry. Shelby holds a Bachelor of Arts in Economics and a Master of Business Administration from Stanford University.

Will Gao, Rilla

Will Gao is the Head of Growth at Rilla, the leading virtual ride-along software for the home improvement industry. Backed by Bessemer Venture Partners, Rilla is revolutionizing the trades with AI-powered ride-alongs and is featured on the Forbes Cloud 100, the Wealthy Contractor, and the Forbes Next 1000. Will used to work at Facebook, hated every second of it, and loves putting jelly on his bacon, egg, and cheese sandwiches.

Ben Kalkman, Rocket Media

Ben Kalkman is the founder and CEO of Rocket Media, a leading marketing agency dedicated to helping home services companies across the nation grow and succeed. Rocket Media was also the founding agency that helped launch SBE, its brand, website, and training apps.

As a lifelong entrepreneur, Ben is passionate about guiding businesses through the complexities of paid and local search marketing, leveraging innovative strategies to deliver measurable results.

Driven by his personal mission—“To lead by living a balanced and focused life, and caring enough to make a meaningful impact in everything I do”—Ben brings a unique blend of vision, purpose, and authenticity to his work.

In 2017, Ben was honored as his hometown's local Businessman of the Year, a testament to his leadership and dedication. Under his guidance, Rocket Media has earned recognition as one of the top Google Premier Partners globally, reflecting the company’s commitment to excellence and industry-leading expertise.

What Ben has to say about AI: “AI is a game-changer for decision-makers striving to stay competitive and future-proof their operations in today’s rapidly evolving digital landscape.”

Didi Azaria, Workiz

Adi “Didi” Azaria is the CEO of Workiz, a leading field service management platform that empowers service businesses to streamline operations, increase efficiency, and grow revenue. With over 15 years of entrepreneurial and leadership experience, Didi is a seasoned growth strategist, startup advisor, and investor. Known for co-founding Sisense, a global leader in business intelligence, Didi has honed his expertise in scaling SaaS businesses and driving innovation.

As an AI pioneer, he is the inventor of Hunch, the world’s first AI-driven database, demonstrating his passion for cutting-edge technology and practical solutions. Didi’s mission is to revolutionize the service industry by automating everything but the wrench, helping small businesses compete and thrive in a rapidly evolving market.

Contractor Panel

Back by popular demand, hear from successful business owners and operators as they share their tried-and-true tips for success. Learn from their experiences and apply these strategies to your own business.

Learn more about each panelist below

Contractor Panel

Jasn Daniell

CEO of Daniell Air & Electric and Daniell Mechanical Services. With over 30 years of experience in electric and HVAC contracting, Jasn remains deeply involved in the daily operations of both companies. His commitment to integrity, his team, customers, and community sets the Daniell companies apart, and we’re eager to hear his insights on leadership and business.

Chris Davidson

Co-owner of Blue Ridge Heating & Air. With over 20 years of corporate experience in Power Services and Consumer Products, Chris now leads the installation and service teams at Blue Ridge Heating & Air, serving Upstate South Carolina and Western North Carolina. His unique business perspective and leadership will bring valuable insights to the panel!

Robb Buonomo

General Manager/Partner at Beck Cohen - Heating, Cooling, Electrical, and Plumbing. With over 40 years of HVAC expertise and a passion for innovation, Robb has been a driving force at Beck Cohen. From leading cutting-edge projects like Aeroseal and AirAdvice to transforming service and installation processes, he’s committed to excellence and training the next generation of top technicians.

Matt Sando

Owner of Modern Heating & Air Conditioning, LLC. With 24 years in the residential HVAC industry, Matt has earned a reputation for delivering high-quality, tailored heating and air conditioning solutions. His commitment to customer satisfaction and energy-efficient technologies sets him apart in Connecticut’s competitive market.

Kevin Strickland

Vice President of Strickland Plumbing, HVAC & Electric. With over 25 years of entrepreneurial experience, Kevin leads his East Texas home service company, offering all-in-one plumbing, HVAC, and electrical solutions. His expertise in managing all aspects of the business, including sales, makes him a standout leader in the industry.

Million‑Dollar Technician Panel

Don’t miss the chance to hear from technicians who generate over a million dollars annually from their trucks. Their strategies for success can be implemented by your team to drive revenue and customer satisfaction.

Technician Panel 2

Matt, Technician

  • Technician for 20 years
  • 2024 Revenue: $1,506,655

Jason, Technician

  • Technician for 28 years
  • 2024 Revenue: $1,688,190

Austin, Technician

  • Technician for 10 years
  • 2024 Revenue: $1,213,229

Joey, Comfort Consultant

  • Comfort Consultant for 9 years
  • 2024 Revenue: $3,962,527

Austin, Technician

  • Technician for 3 years
  • 2024 Revenue: $1,084,458

Eddie Simmons, Comfort Consultant

  • Comfort Consultant for 31 years
  • 2024 Revenue: $4,715,508