Agenda

THURSDAY, FEBRUARY 27

3:00 PM - 4:00 PM: Registration & Meet and Greet with SBE Coaches

Get your name badge and visit with your SBE coach.

4:00 PM - 8:00 PM: Welcome Reception/Trade Show (Grand Prize Giveaway sponsored by Sameday.ai)

An opportunity for owners and managers to visit with the exhibitors at the trade show and enjoy heavy appetizers and an open bar. *This event is business casual, but don't forget to represent your company. We want to see your company's logos on your shirts.

4:30 PM - 7:30 PM: Beer Pong Party (Sponsored by Avoca)

This event is for all technicians, plumbers, comfort consultants, electricians, and CSRs/dispatchers to have fun.

FRIDAY, FEBRUARY 28

6:30 AM - 4:30 PM: Registration

Our registration table will be open and near training all day for any questions you may have.

7:30 AM - 8:30 AM: Alumni Breakfast

All attendees are welcome. Join us for a breakfast buffet as we celebrate the SBE members who have been in the program for 2+ years.

8:00 AM - 12:00 PM: General Session

Join us for Emcee Kymone Hinds' introduction of a powerful general session, featuring Kelcey Brueggeman's discussion of The Joseph Groh Foundation and Women in HVACR. Followed by keynotes from Jim Probst and Dr. Dennis Cummins, whose team-building activity (The Breakthrough Experience) will conclude the general session.

12:00 PM - 1:00 PM: Lunch

Lunch will be served poolside.

1:00 PM - 1:50 PM: Contractor Panel

Don't miss our Contractor Panel, where industry leaders share real-world strategies for success. Gain insights, ask questions, and learn what it takes to Thrive in 2025!

1:50 PM - 2:45 PM: Million-Dollar Technician Panel

Hear from technicians who generate over a million dollars annually from their trucks. Their strategies for success can be implemented by your team to drive revenue and customer satisfaction. Don't be afraid to ask questions!

2:45 PM - 3:00 PM: Breakout Session - Add-On Products/Increasing Average Tickets

[15 Minute Break]

3:15 PM - 5:00 PM: Mastermind Groups

Each attendee will get to choose from three of these topics to rotate.

  • CSR/Dispatch
  • Sales/Replacements
  • Plumbing
  • IAQ (Indoor Air Quality)
  • Marketing
  • Financials/Mergers & Acquisitions
  • Service Average Tickets
  • Giving Back to Your Community
  • Hiring/Recruiting Employees

[1 Hour Break]

6:00 PM - 7:00 PM: Awards Cocktail Reception (Sponsored by Workiz)

Join us as we celebrate industry excellence with great company and drinks.

7:00 PM - 11:00 PM: Awards Dinner, Comedian, and Awards Ceremony

Get ready for an unforgettable night of dinner, comedy, and celebration as we honor the industry's top performers with well-deserved recognition! *This event is "Under the Sea" themed, so wear those blues and greens!