Celebrate Your Team's Accomplishments at This Year's Annual Conference!

February 22‑24, 2023

Residential HVAC Sales Training

A place to celebrate this year's sales wins and plan for next year's sales breakthroughs.

SBE's Annual Conference is a place for the home service industry's top contractors to connect, learn, and celebrate their victories. Hundreds of the nation's most successful revenue producers flock to our conference annually to see who will be crowned this year's Sales Champions.

In addition to the award ceremonies, the SBE Annual Conference offers two days of in-person training sessions with our talented coaches and specialists. Join Mastermind Sessions, the latest cutting-edge training for owners, managers, and revenue producers. And of course, have some fun with your peers!

Register Today

It's nice to get back and see everyone face-to-face. The SBE Annual Conference helps you focus. It also helps me that they do the conference in Feb/Mar to get me ready for our busy season. It's kind of like that reset button. You get refreshed, you're inspired, you're motivated with new things that you want to make sure you can get accomplished.

Tonya Collins, Owner - Universal Heating & Cooling, member since 2015

I greatly enjoyed my time at the conference. Meeting the other owners was inspiring. The training was extremely helpful and I loved meeting everyone in person. The training is phenomenal!! I have attended several conferences and training before, but SBE knocks it out of the park!! Definitively opens the mind to all the different techniques and strategies to operating a business!! Thank you, and keep up the marvelous job!!

Lisa Scott, Owner - Dick's Air Conditioning & Heating, member since 2019
Annual Conference Testimonial

Before I learned the SBE process, I had a little luck in sales but nothing like the growth I’ve seen in my sales number and my personal success after implementing the SBE process into my daily routine. I had a blast. Thanks!

John, Technician - Hopkins Air Conditioning, member since 2018

Two Full Days of Insights, Stories, and Trade Secrets

We are proud to announce the first four available sessions geared toward owners & managers. More to come for owners, managers, techs, comfort consultants, and plumbers!

  • Business Resilience: The Sky is Falling, Now What

  • The Amazon Effect: How to Deal with Customers Who Know Everything

  • Business Operations & The Operators Mindset (BOOM): How to Break Through to a New Level

  • Why You Need Gen Z's: How to Future-Proof Your Business with a Multi-Generational Workforce

  • Back to the Future of HVAC & Service Industry Marketing - Are you stuck in the past?

  • Why Good Employees Quit

  • Beyond the Paycheck: The Employee Experience at your Company

Learn More About Our Sessions

2023 Sponsors

  • BPC H Horizontal
  • EMS logo NEW
  • Strata RSI Logo sidexside Combo2021
  • Service Titan Logo Portrait
  • To Your Success Logo

Ready for a Record‑Breaking Year of Sales?

  • $300+The average maintenance ticket increase after training with SBE.

  • $12,000+The average replacement ticket after training with SBE.

  • 12.5%The average profit after training with SBE.

How much does it cost to attend the Annual Conference?

  • SBE Members
    $1,700 per person
  • Non-Members
    $2,500 per person

Have a question? Reach out to our experts!

“SBE coaching and training really work.”

We became partners with SBE over 4 years ago now. Wow, they are simply amazing. They have helped me and our service team in so many ways. Josh has been our coach for over a year now. He is a game-changer. He goes above and beyond to help us out. The help we have gotten over the past 4 years has helped our business grow. Big thank you to Will Smith and the team!!! SBE coaching and training really work.

Scott M.

Don't Miss Out On Our Best Annual Conference Yet!

We've helped hundreds of business owners create stronger, more profitable companies. Now, it's your turn.