2‑Day Regional Training

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About the Training

TA 1

Win With A New Approach - This class is not just another sales training. It's a targeted solution for anyone in your organization who runs estimates for new HVAC equipment sales, providing them with the tools and strategies needed to not just compete but to excel by standing out and delivering the highest customer service.

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What You Will Learn:

  • Modern Sales Techniques: Updated methods to approach and win sales that you can use to replace old-school tactics that no longer work.

  • Competing Against Multiple Bids: Strategies to stand out and win jobs even against lower-priced competitors.

  • Increasing Average Ticket Prices: Techniques to boost your average ticket prices through value-added services.

  • Comprehensive Sales Process: An A-Z process for running new system estimates that lead to higher close rates.

Course Outline:

  1. Understanding the Current Market Challenges: Insights into the latest challenges and understanding customer expectations.

  2. Value-Based Selling: How to highlight the value of your services to justify higher prices.

  3. How to Be Consultive and Move Away from Presentations: Crafting and asking compelling questions instead of making presentations.

  4. Overcoming Price Objections: Strategies to address and overcome price-related concerns without lowering your prices.

  5. Lifelong Customers: Maintaining relationships and customer satisfaction post-sale so they stay as lifelong customers.

Who Should Attend: Sales professionals/comfort consultants looking for a proven start-to-finish process for running HVAC system estimates.

Event Details

Dates: September 19 & 20, 2024

Where: Virginia Air Distributors - 2501 Waterford Lake Dr., Midlothian, VA 23112

Times: Thursday, September 19, 2024 - Registration 7:30 am, Class 8:00 am - 4:00 pm

Times: Friday, September 20, 2024 - Class 8:00 am - 4:00 pm

Lunch will be served from 12:00 PM - 1:00 PM. If you have any dietary restrictions, please let us know as soon as possible.

  • TT 6
  • TA 3
  • TA 2