Are You Feeling Lost With Your HVAC Business?
Business leaders need to set the course and steer the ship. But often, business leaders are unsure of the route to get where they want to be, and then the business becomes lost.
Symptoms of businesses that are lost include difficulties hiring and retaining employees, stagnant or dwindling cash flow, spending a lot of time constantly putting out fires and handling problems, and battling feeling burnt out.
So how do you start figuring out the course you need to steer towards?
It is vital to consistently look at where your business currently is and where you want it to be. By looking out to where you want it to be and how you want it to look, you can not only steer towards it but also create an inspiring vision for others in your company to follow.
One of the best ways to know where to steer the ship is to look at KPIs (Key Performance Indicators). KPIs provide targets to shoot for, milestones to gauge progress, and insights to help make better decisions.
Do you have KPIs to target for every department in your business? The KPIs should include average tickets, opportunity close rates, appointment booked rates, callback rates, and much more.
Once KPIs are in place, the strategy that is needed to reach these are:
- Pricing - Getting your margins into alignment. If pricing is wrong, everything will be wrong.
- Training - Giving your team the skills and tools that they need to be successful.
- Tracking - Knowing what is going on and where to focus. Make better decisions using data instead of only being able to use emotions.
- Coaching - Holding your people accountable and inspiring them to their potential.
If this is you and you find yourself needing help steering your ship, contact us. We're here to help you implement this into your business.
