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Not Sounding Like A Salesperson ‑ Must Listen

One of the most recent episodes of our Trusted Technician podcast is with George Brazil Air Conditioning and Heating co-owner Cory Holman. Cory created the Trusted Advisor sales process and spends much of his time coaching the technicians and sales team at George Brazil.

Trusted Technician podcast

Please share this with your team, for them to listen: Listen on Spotify

In this interview, Cory speaks about:
  • Why trust is the most important part of the process
  • How to actually avoid sounding like a salesperson
  • How to build interest from the homeowner while running maintenance visits
  • How to know if you're building trust

To find out more about SBE coaching and training, contact us. We're happy to help!


Derrek Hofrichter

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