SBE Partner

Lemon Seed Marketing

Marketing Built by the Trades, for the Trades

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We get the trades because we’re from the trades. Lemon Seed helps contractors build brands that speak directly to their customers—clear, confident, and rooted in what truly matters to their business. If you’re ready to squeeze more out of your marketing and make every move count, we’ve got you. Let’s make lemonade and build something unforgettable.

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The Faces Behind the Brand

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Lemon Seed is led by two powerhouse women helping contractors grow. Crystal Williams, founder + lead strategist, brings 15+ years in the home service industry and knows what it takes to stand out. Emily Fleniken, creative director + co-owner, has 10+ years of experience turning each brand’s story into a strong, distinctive visual identity.

Check Out Our Podcast!

Hear It From Our Clients

"Since signing on, we have grown our business by over 2 million dollars. Lemon Seed keeps our message consistent and on point. Everything is planned months in advance, so we are always ahead of the game. Lemon Seed also manages all of our advertising, so again, everything remains consistent and timely."

- Shannon Bartlett, Owner, Bartlett Heating & Cooling

Exclusive Offer for SBE Members

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Get $500 off a marketing audit or $1,000 off our Lemonade Branding Package when you commit to a 6-month plan

Check Out All of Our Offers!

Frequently Asked Questions

  • How much does it cost to get started with Lemon Seed Marketing?

  • Can you do my website and paid ads?

  • Can you help me with graphic design?