SBE Partner

There is no right or wrong answer. It depends on you and your business. How long have you been in business? Size of your company? Do you have a revenue target? How fast do you want to get there? All of these have a bearing on your marketing budget. We typically recommend that clients invest 3-5% of gross revenue, some invest less and some invest more. We work with each client individually to meet their goals. Effective Media Solutions will never tell you to invest more than you are comfortable with...

This depends on many factors, similar to the marketing budget question above. Marketing for HVAC, Plumbing, and Electrical companies is a marathon, not a sprint. We often hear clients say they are seeing new customers contacting them immediately, but remember consumers are not thinking about your services until they need you. It’s a “Grudge” purchase. Our goal is to present your company with the best image to the consumer through a strong digital presence and through traditional branding, so when their A/C breaks and they see your company on a “Google” search, they recognize your business. When they land on your website, you look professional, and they contact you.

All platforms today have importance, but if we had to rank them…..We start with the website (the final touchpoint before a consumer purchases), online paid ads, such as Google Search and Display, Google Guaranteed, consistent social media organic posting and paid ads, and review management to drive consistent reviews for your business. These are where the “eyeballs” are today, everyone is using some type of smart device, and you must be there to be found. Once these platforms are covered, we address traditional branding. Television, from broadcast to cable, drives thousands of impressions, and now we can deliver your message through streaming platforms (OTT or CTV) as well. Radio can get your message out to many different demographics, and billboards draw thousands of eyes each week with a well-placed location.

At Effective Media Solutions, we are an extension of your company. We free you up to do what you do best, “take care of your customer”. Working with a true HVAC Marketing Agency will help keep your message consistent across all marketing. Many companies that handle marketing in-house do a great job until it gets really busy, then it gets neglected. We keep you on track! Also, we see contractors working with multiple vendors. One for their website and digital, a rep for tv, a rep for radio, a billboard rep, etc….Often times the messages don’t match and the consumer can become confused. EMS keeps your message consistent across all marketing platforms.