Cory Holman


Cory Holman

Chief Operating Officer

Cory is co-owner of SBE and George Brazil Air Conditioning and Heating. He is a Trainer of the Coaches for SBE, as well as a key contributor to Program Development.

Cory began his career as a service technician. Over the past 25 years, he has owned companies from roofing to sales consulting, run operations for prominent HVAC companies, and served as a Territory Manager, providing training on marketing, sales, and service.

In addition, he has an extensive background with over 10,000 hours of coaching and mentoring and has successfully trained technicians at George Brazil since 2006 to be $1,000,000 plus annual producers. Cory believes measuring, setting goals and one-on-one coaching is the vehicle for greater success.